Phương Vân

Land use planning in Vietnam has been conducted but still insufficient for many years. In rural areas, it has been predominantly relying on assessing the suitability of soil for agricultural production. Besides, the planning has extensively incorporated statistics. The current rapid economic growth of Vietnam during its economic transition has increased the pressure on land and water resources which leads to a necessity to adjust the approach to land use planning in order to support the economic growth of the country and provide a framework to manage the development in a sustainable manner. There is a need to have a closer alignment between socio-economic development plans, the overall environmental strategy and the land use plans. Therefore, the role of land use planning must be broaden through taking into account environmental, socio-economic parameters as well as involving different stakeholders who are affected by changes in land use. It is necessary to have a tool t...

This study investigated the arsenic (As) level in groundwater, and the characteristics of aquifer sediment as related to the occurrence of As in groundwater in Hanam, Vietnam. The deposition and transport of As-containing substances through rivers were also examined. Arsenic concentrations in 88% of the groundwater samples exceeded the As limit for drinking water based on the WHO standards. The dominating form of arsenic was As(III). The maximum total As content in bore core sediment was found in a peat horizon of the profiles and generally, elevated levels of As were also found in other organic matter-rich horizons. Total As contents of the bore core sediments were significantly correlated with crystalline iron oxide, silt and clay contents, suggesting that As in aquifer sediment was mainly associated with iron (hydr)oxides and clay mineral. In the groundwater, As concentration showed significant correlations with the total concentrations of Fe and HCO3 -. Significant c...

This study investigates the impact of brand personality appeal on both brand relationship quality and word-of-mouth (WOM) transmission in Vietnam. It also examines the role of consumer attitudes towards advertising and public relations on brand personality appeal as well as brand relationship quality. An empirical test with a sample of 477 consumers by means of structural equation modelling reveals that brand personality appeal has a positive impact on both brand relationship quality and WOM transmission and that brand relationship quality has a positive effect on WOM transmission. Furthermore, attitudes towards public relations have positive impacts on both brand personality appeal and brand relationship quality. Finally, attitudes towards advertising have a positive impact on brand personality appeal but not on brand relationship quality. Title:  Brand personality appeal, brand relationship quality and WOM transmission a study of consumer markets in Vietnam A...